Different angles - whenever possible, submit different photos to each publication.

Prints – type photo captions on self-adhesive labels and stick them on the backs of your photos, e.g. CAP: Bobby Bear distributes toys to children.  Photo: Fay Knowles (give yourself credit if you took the photos).

Email attachments – Jpgs or Jifs.  Check with individual editors to see which they prefer.

Email photo captions as a “word” or “simple text” attachments 

Number the photos, e.g. the photo captions would read:-

PHOTO CAPS:

1. Bobby Bear distributes gifts to children

2. Children opening their presents

Newsletters:

Newsletters can provide a regular income for writers.  They are sent out by post (“snail” mail) or email programmes.  To receive them by email, a recipient usually has to subscribe and also has the choice of unsubscribing. 

Newsletter content varies.  It can contain paid advertisements, articles, tips or the latest news of the organization or company that it represents. 

I usually write an article for our monthly real estate newsletter, which reaches many prospective customers worldwide.  Other sections contain real estate updates and special deals. 

I also publish The Bahamas Writer newsletter (you can sign up on our home page).  Both of these newsletters are powered by http://www.audiofilter.net

A Newsletter is a great marketing tool for commercial enterprises and it can solicit support for non-profit organizations or worthwhile causes.

The business side of things:

*Encourage your clients to advertise in the media where you submit press releases (their stories will get first preference over those who don’t advertise)

*Maintain a time sheet, so you don’t short change yourself

*Let your client check the press release or newsletter for inaccuracies before it’s submitted or released, but stress that the piece cannot be rewritten (that can be extremely frustrating for the writer and more costly for the client)

*Give your client copies of the press releases and newsletters after they are published

*Bill the client for your services as quickly as possible after the press release or newsletter is published, while the client is still enjoying the euphoria of the publicity.  You’ll probably get a phone call or email to pick up your cheque!

Payment:

Submit a statement to your client (don’t expect payment from the media for a press release, unless you give them the exclusive and your story is exceptional).

Example:

Your name or company name

Your address

Your tel#   Your fax#

Your email address

Your web site

Date:……………………….

Client’s name

Client’s address

To:       1. Article – “Bobby Bear”

            Bobby Bear entertains children in mall

            centre court (give date of event)

            6 hours @ $…     (insert your hourly rate) per hour

            (give total number of hours that you worked on the

            piece, including those spent at the event and any time

            getting photos processed, as well as hours spent

            writing, printing and delivering or emailing the

            press release to editors)

                                                                                                $…………………

            Monthly on line newsletter – “The Mall”

            January issue – 5 pages                                                $…………………

                                                                                                _______________

TOTAL:                                                                                    $…………………

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